BUSINESS
Global Brands Clinch Targeted Sales despite COVID-19, Drive Japan Makers in FY2020
Major Japanese drug makers saw underlying sales of their global brands hit their revenue targets in the year through March 2021 despite the COVID-19 pandemic, according to a Jiho tally. Some products missed their guidance owing to the yen’s rise,…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





