COLUMN
The Future of Customer Engagement in Japan’s Life Science Industry: One Year Post-COVID
It has been just over one year since the start of the COVID-19 pandemic. Much has been written in Japan about COVID-19’s effect on life science manufacturers’ customer engagement model. How can Japan, with its continued reliance on the traditional…
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COLUMN
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





