BUSINESS
Novo Training Its Sights on Oral Diabetes Market with Rybelsus, Not Switches from GLP-1 Injectables
Novo Nordisk Pharma is looking to pit its recently launched oral GLP-1 agent Rybelsus (semaglutide) against oral rivals like DPP-4 and SGLT2 inhibitors, rather than injectables in the same class, by pitching its strong efficacy in reducing HbA1c. On February…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





