BUSINESS
UCB Japan to Independently Market New Products; Stand-Alone E Keppra Sales “Going Smoothly”: President
UCB Japan’s independent marketing of the anti-epilepsy drug E Keppra (levetiracetam), which was initiated from October, “is going smoothly,” President Kanako Kikuchi told Jiho in a recent interview. The company plans stand-alone sales for future new products as well taking…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





