BUSINESS
Improved Hygiene amid COVID-19 Hit Infectious Disease Meds, Big-Seller Hopefuls See Slow Uptake
Good hygiene practices including washing hands and wearing masks amid the COVID-19 pandemic did exactly what they were intended to do - prevent infectious diseases. This was a drag, however, when it comes to sales of products that treat these…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





