BUSINESS
Armed with Enerzair, Novartis Looks to Establish Leading Position in Respiratory Arena
Novartis Pharma is aiming to establish itself as a “leading company” in the jam-packed respiratory drug market by pushing its new asthma med Enerzair (glycopyrronium bromide + indacaterol acetate + mometasone furoate) rolled out in August and plowing resources into…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





