Bristol Myers Squibb has started the implementation of its new corporate brand in Japan, which was launched in the US in March this year, the company’s Japanese unit said on August 20. The rebranding is being executed in a phased…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





