1. Build a Strong Employer BrandFirst up, let’s talk about your employer brand. Think of it as your company’s personality and reputation. In Japan’s competitive pharmaceutical and medical device industry, it’s crucial to stand out. You need to showcase your…
BUSINESS
Lyrica Expected to Face Generic Onslaught by Year’s End as Patent Ruled Invalid
A slew of generic contenders will likely flock to Pfizer’s top-seller pain medicine Lyrica (pregabalin) late this year now that the Japan Patent Office (JPO) has invalidated its application patent after an IP battle that lasted over three and a…
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For the first time in many years, Japan appeared to have pivoted to a pro-innovation path with the FY2024 drug pricing reform. All eyes were apparently on this course change as seen in this year’s most-read story list, though the…