BUSINESS
7 Authorized Generics in June Listing Target Combined 260 Billion Yen Market; Simultaneous Launches Catching On
The originator market of seven APIs that saw authorized generic (AG) listing this month is worth to the tune of 260 billion yen in total on an NHI price basis, with many AG marketers now taking strategies to launch simultaneously…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





