Beginning this month, Novartis moved to completely abolish its sales offices across Japan in an attempt to help drug reps efficiently use their time and focus on detailing activities for new medicines as its portfolio increasingly shifts from primary to…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





