BUSINESS
Evenity Debut, Copycat Entries Set to Jolt Power Map of Japan Osteoporosis Market
The Japanese osteoporosis market is on the cusp of a major transition. Astellas Pharma’s Evenity (romosozumab), which hit the market in March, is charging ahead towards 20 billion yen territory in its first-year sales, while biosimilar and generic arrivals will…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





