BUSINESS
Boehringer Japan Aims to Maintain Top Combined COPD Market Share for LAMA/LABA Combos, LAMA Monodrugs
Nippon Boehringer Ingelheim aims to maintain its top shares in the Japanese COPD markets for long-acting muscarinic antagonist (LAMA)/long-acting β2 agonist (LABA) combination therapies and LAMA monodrugs, by way of approaching more diverse medical professionals and boosting its patient support…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





