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PhRMA Chair Urges Japan to Rectify PMP Criteria, Narrow Definition of Innovation
Giovanni Caforio, new chair of the Pharmaceutical Research and Manufacturers of America (PhRMA), on October 3 called on Japan to get things right around its recent changes made to the price maintenance premium (PMP) for innovative medicines, accentuating the importance…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





