BUSINESS
Promotion Push Continues for Daiichi Sankyo’s Pain Drug Tarlige in July: Impact Track
Daiichi Sankyo continued its heavy pitch for its pain treatment Tarlige (mirogabalin) in July through a series of channels after it rolled out the Lyrica (pregabalin) contender in Japan in mid-April, an industry survey showed. The “Impact Track” detailing track…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





