BUSINESS
Sumitomo Dainippon Flip-Plops on Sales Force Cutback as It Ramps Up Diabetes Push
After a DPP-4 copromotion pact inked with Novartis Pharma, Sumitomo Dainippon Pharma is making a U-turn with its previous plan to pare down its sales force and is now set to even hire more contract reps in a bid to…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





