BUSINESS
Astellas Ties Up with Microsoft to Develop Tool Using “Mixed Reality” to Improve Medication Adherence
Astellas Pharma and Microsoft Japan said on June 6 that they will collaborate to develop a tool to support communication between doctors and patients, by using “Mixed Reality,” which makes it possible to project images created using 3D graphics. Targeting…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





