COMMENTARY
Building Credible, Convincing System Holds Key for Japan’s Cost-Effectiveness Assessment
Japan’s cost-effectiveness assessment (CEA) scheme is getting underway from this month. I’m doing an interview series on policymakers’ views on this new system, with more articles due out in the coming days and weeks, but in this piece, let me…
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COMMENTARY
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The Wednesday TableShe had been on virtual calls since eight in the morning. The screen glowed. Her eyes burned. Plugged into Teams across time zones, she was digitally connected yet entirely isolated from the reality of Japan’s pharma market.She needed…





