REGULATORY
Detailing Guidelines Casting Clouds over Drug Maker-Sponsored Press Seminars?
New Japanese guidelines on ethical drug detailing, to be implemented next month, will be applied not only to field rep activities but also press seminars sponsored by pharmaceutical companies if their purposes are deemed to be “sales promotion.” But what…
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In the complex landscape of the Japanese pharmaceutical market, the “status quo” is often the safest harbor. But for leaders like Kennet Brysting, former president of Gilead Japan, the status quo is the most dangerous place to stay.Innovation in Japan…





