REGULATORY
Detailing Guidelines Casting Clouds over Drug Maker-Sponsored Press Seminars?
New Japanese guidelines on ethical drug detailing, to be implemented next month, will be applied not only to field rep activities but also press seminars sponsored by pharmaceutical companies if their purposes are deemed to be “sales promotion.” But what…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





