Japan’s Ministry of Health, Labor and Welfare (MHLW) on March 5 unveiled the revised NHI prices for drugs subject to…
BUSINESS
Shionogi Specialty Squad Providing Deep Info on Mulpleta/Pirespa, Aims for Higher Sales with Fewer Calls
Shionogi is trying a new approach in promoting its specialty products - Mulpleta (lusutrombopag) and Pirespa (pirfenidone). By deploying a small force of specialized reps to provide to-the-point information to targeted doctors, the company is eyeing a 10-20% sales growth…
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