Sales reps at Mitsubishi Tanabe Pharma were ramping up detailing calls at GPs for the company’s allergy drug Rupafin (rupatadine) in November ahead of the lifting of a 14-day prescription limit on December 1, market research firm Anterio’s “Impact Track”…
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I recently sat down with one of the leading medical directors in Japan to discuss the critical evolution of the medical science liaison (MSL) role.The MSL has transformed from a scientific resource into a strategic partner essential for successful product…





