Shionogi Specialty Squad Providing Deep Info on Mulpleta/Pirespa, Aims for Higher Sales with Fewer Calls

February 26, 2019
Masao Kashiyama, vice president of Shionogi's Specialty Product Office Shionogi is trying a new approach in promoting its specialty products - Mulpleta (lusutrombopag) and Pirespa (pirfenidone). By deploying a small force of specialized reps to provide to-the-point information to targeted...read more