For 25 years, Morunda has been interviewing leaders in Japan’s pharmaceutical and medical device industry. Most country managers typically come from a commercial background, rooted in sales and marketing. It’s rare to find country managers who come from finance or…
REGULATORY
Over 30% of Drug Makers Spot Inappropriate Promotions after Guidelines Enforcement
More than 30% of pharma companies internally flagged inappropriate detailing activities in a one-year period following the enforcement of ethical drug promotion guidelines, a health ministry survey showed. A study group that ran the survey concluded that in-house commercial oversight…
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