JPMA Revises Rules for Preparing Product Information Brochures for the 1st Time in 5 years; Bans “Emphasis on Differences” from and “Slander” of Competitors’ Products

The Japan Pharmaceutical Manufacturers Association (JPMA) fully revised its guidelines for drafting product information brochures in June. Product information brochures are prepared by member companies for each of their products and used in promotions. This latest revision was the first...read more