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Doubling Down on Digital
(May.26)

Philip Carrigan

Digital technology has increased the pace of change in consumer and patient expectations, and pharma companies are looking to catch up. Patients are being more proactive about their own healthcare and prefer more convenient ways to get medical services and access information. One marketing director explained that “Digital marketing has led pharmaceutical companies to personalize their messages by using algorithms to analyze the behavior of customers and zero in on their needs.” ...

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